Alice is a Senior EA with over 14 years’ experience in business administration and is committed to helping other PA's & EA’s grow, develop their skills and realise their full potential. She currently supports two senior executives at a Private Bank and believes Assistants should have a clear path of progression and equal opportunities to fulfil their career ambitions. The CWPA Club was created to provide training and events to support personal and professional development.


Alice is married with two children and lives in Kent. As a Mental Health First Aid Instructor and keen speaker, she uses her platform to tell her story, champion women and promote the PA profession.


Alice promotes happiness by living positively and supports others to do the same.


Brighter Futures: Supporting people over the age of 65 in Kent

SmartWorks: Helping women on low incomes back into employment

Tough Mudder September 2017

Ultra White Collar Boxing match for Cancer Research UK - 2018 Top Fundraiser Award

Brighton Marathon 2019



October 2018: Paris Annual Global PA Corporate Summit

February 2019: London EA/PA Summit 2019

November 2019: Executive Assistant Summit, Dusseldorf

June 2020: Executive Secretary LIVE, Global


2016 London PA of the Year 

2017 WeAreTheCity’s ‘Rising Star’ Award

2019 Women of The Future Award


2019 'Rising Star' Miss Jones PA Award

2019 Panelist Judge for City A.M.'s PA Awards