Thu, 04 Jul | Plateau

The Power of Storytelling in Persuasive Speaking

Join The CWPA Club and Bob Ferguson as we look at the powerful technique of storytelling to deliver a persuasive message.
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The Power of Storytelling in Persuasive Speaking

Time & Location

04 Jul 2019, 12:00 – 13:00
Plateau, 4th Floor, Canada Square, Canary Wharf, London E14 5ER, UK

About the Event

When do you need to speak persuasively – always! Whatever we say we always want people to do something as a result. But the task is now harder than ever with the barrage of messages we receive every day.

Whether connecting with people digitally or face to face, storytelling is now recognised as one of the most powerful techniques to deliver a persuasive message.

Clever use of storytelling techniques will allow you to:

• Engage your audience to maximise the impact of your messages

• Delivery persuasively to make your audience act.

• Have you and your message remembered long after the facts are forgotten.

This talk will show you exactly why storytelling has a big impact on what you say, whether to an audience or one-to-one. You’ll also see how these techniques can be used in almost any business situation to persuade people to act.

The speaker

Bob Ferguson is a three times UK & Ireland speech champion who represented the UK at the world public speaking championships in America. His passion for public speaking radically improved his influence in the incredibly logical world of engineering. Now a qualified speech coach and member of the UK Guild of Speechwriters, Bob coaches clients to craft great messages for important events.

  • Power of Storytelling

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